For every business or company that offers online services in any industry, the ranking of the website on the search engines people use is very important. Of course, this is one of the most significant ways the prospective customers can find the websites and the services the company offers.
The companies in the adult industry are not exempted from this. As the adult industry is almost solely online, website rankings are very critical for the visibility and conversion of customers for the adult company.
This is why there are different adult SEO techniques and rankings for adult websites. Without adult SEO, the possibility of the ranking of your website being at the top is very low, probably non-existent even.
So, obviously, you already know how essential it is to use adult SEO on your website. It would be best if you’re ranked above all your competitors, and great adult SEO is the only way this is possible.
However, as easy as ranking a website can be, it’s a little different with adult content websites. There are ways and techniques that can be used to rank an adult website. But, with these techniques, there are certain problems or difficulties that can come up.
A lot of people tend to blame these difficulties on Google and the other search engines. People sometimes believe that their website is ranked low because of the adult content on it. However, Google has no issue with ranking sites for adult content. So, what exactly is the issues?
What makes the Ranking of an Adult Website Difficult?
Site Speed
Everybody expects a number of things from the websites they visit, and one of them is speed. Nobody wants to use a slow website. Especially with the increased use of mobile devices to check out websites now, once a website isn’t loading fast, users tend to stay away. This affects the ranking of the website. Hence, this is one of the difficulties an adult content website can face ranking difficulties. When the website speed isn’t optimized for both adult SEO and users, Google is less likely to produce it in the first few pages of the search result, throwing the website’s ranking in the bin.
No content optimization
What’s a website ranking with adult SEO optimized content? Of course, whether it’s an adult content website or not, without SEO, no search engine is going to rank the website, and nobody will see it. If an adult website isn’t ranking on search engines, some things to check out are the uses of a target keyword in images, the web content, the headings, and the likes. Without this proper use of adult SEO, there will be no ranking of the website.
Too much optimization of content
So, everyone gets the point of SEO and using the proper keywords to increase the visibility and ranking of a website. However, when this effort to optimize the content becomes too much, it destroys the whole point of the optimization. For instance, repeating keywords is important to help Google recognize your website and provide it to your target audience. However, there is a point where using the exact keywords over a certain number of times has a negative effect on the optimization of the website. It’ll begin to sound mechanical and tiring for the user, making it impossible to get a proper ranking.
Scattered Information Architecture
Don’t worry; this is not a term that’s going to confuse the hell out of you. Information architecture simply just means the arrangement of content and information on a website, making it easier to use. As Google can read a website’s Content while looking for suitable results, it can also assess the site’s information architecture. The better and easier the arrangement, the better the user experience and the higher the possibility of getting ranked higher. However, if the page is scattered with information all over, it’ll be hard for Google to recommend or suggest the adult website
Plagiarized adult content
Everybody should know that uploading plagiarized content on your adult website will definitely push it further down the rankings. However, some people still make this mistake. Re-uploading copied and stolen content from other websites negatively affects the ranking of an adult website.
Adult SEO ranking of any website at all shouldn’t be difficult. With the use of technology and new techniques in the adult SEO space, putting your website on the view of your target audience is highly possible. However, if your website is guilty of the problems listed above, there will definitely be difficulties with ranking.